Elvis & Kresse
In 2005 Elvis & Kresse had a serendipitous encounter with the London Fire Brigade and when they learned that London's damaged decommissioned fire hoses were headed straight to a landfill, they mounted their rescue and set up Elvis & Kresse to save them. In the case of the hoses they first scrubbed away the soot and grease that built up over their long service, and afterwards, they discovered an incredibly beautiful and robust textile. To honour the nature of this material and it's heroic line of work they focused on master craftsmanship with a timeless design. Fifty percent of their profits get re-distributed to other projects and charities related to the repurposed materials they use such as the Fire Fighters Charity, Help for Heroes, WWF and more.