A collaboration with It's Nice That

We've joined forces with It's Nice That on a project to champion brilliant creatives and artists.The #LGCBillboard is on display in our flagship Covent Garden store and is an ongoing project to celebrate brilliant visual talent in the heart of the London Graphic Centre, showing what happens when creative brilliance and the right materials come together.

For our Winter Billboard, we didn't want Christmas trees covered in snow, we wanted to capture the fun of the season in a new way and maybe take a look behind the scenes. That's why we challenged Martin Groch to come up with a festive feeling Fantasy Factory. To capture the nature of this time of year and present it in a way no-one's seen before.

"It's hard to say 'I'm a fan of Christmas', or the festive period," Martin said "For example, meeting up with family could be pretty stressful". Influences from socialist murals, studio Ghibli and more make this a vibrant, warm and inviting piece that captures the season without a snowflake in sight!

The Billboard design can be seen printed in large format in the entrance to London Graphic Centre, Covent Garden where you can also pick up a free postcard of the artwork to take home.

Read more about the billboard on It's Nice That.

You can see the billboard in place in our Covent Garden store.

Pick up one a postcard of the work in store today.

Read about our Summer billboard, by Clay Hickson, here.

Read about our Spring billboard, by 44 Flavours, here.

Read about our Winter billboard, by Toni Halonen, here.

Read about our Back to College billboard, by Jack Hudson, here.