A collaboration with It's Nice That

We've joined forces with It's Nice That on a new project to champion leading London-based artists.The #LGCBillboard is on display in our flagship Covent Garden store and will be an ongoing project to celebrate brilliant London-based visual talent in the heart of the London Graphic Centre, showing what happens when creative brilliance and the right materials come together.

For our Back To College billboard, we've selected the brilliant Jack Hudson. Jack's playful mix of structure and texture is perfect for this piece; each character finding their own path and using their own skills mixed with the best materials to find their own way.

Jack says: "I start out by doing various thumbnail sketches in pencil, trying out different ideas and compositions until I find the right one and then I'll play around with sketching out character ideas for the piece of work. I'll then scan everything in and add any further compositional elements such as the scissors or the paintbrushes in this piece digitally, producing a more structural linear draft ready to work up in colour. For this illustration I then moved away from the computer and experimented with mark making using System 3 acrylic paint, pastels, Posca pens, Winsor and Newton inks and anything else I could get my hands on. Then I scanned and finished everything up in Photoshop till I got to a stage where I felt happy with all colours, subtle textures and mark making"
We had a chat with Jack and checked out his studio, see the video right here:

You can see the billboard in place in our Covent Garden store and take home a postcard of the unique commissioned work.