Basic Design - Format

Price £17.95
Code: 2940373280
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Authors: Gavin Ambrose and Paul Harris
23cm x 16cm, 176pp
Paperback with flaps.
Format concerns the physical dimensions of a product and the space one has to best present the graphic elements of a design
Product shape and size is a neglected but key aspect of a designs eventual impact, and within all print and digital media a creative approach to format selection can produce dramatic results
Armed with knowledge of different folding options the designer is open to additional creative possibilities that can have a pronounced effect on the finished product, whether its an annual report, a book, a package or a magazine insert.
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