Mesmerization - The Spells That Control Us

Price £19.95
Code: MES
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Author: Gee Thompson
Western lifestyle is the most pervasive influence in our modern world
Hundreds, if not thousands, of contagious ideas spread by word of mouth or through the media - spells or memes - make up contemporary culture and affect just about every aspect of our daily life
Sixty-five of the most dominant and powerful of these spells form the core of Mesmerization
In this highly visual publication, the many facets of each spell are dissected and analysed within a unique graphic formula that exposes and encapsulates its meaning and purpose
In revealing the collective power of these insidious cultural influences, Mesmerization is a challenge to the creative industry, to those who control the motivational drivers underpinning the global psyche.
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