Essentials of Visual Communication

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Code: ESSEN
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Author: Bo Bergstrom
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication
The book presents the major disciplines in todays media, and puts theory into practice, explaining how to achieve a strong communication chain - from strategy and messages to design target and influence - to reach the audience
This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film or television - in fact, any discipline that seeks to deliver a message through words and pictures.
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