Fundamentals of Creative Design

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Code: 2940373477
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Authors: Gavin Ambrose and Paul Harris
23cm x 20cm, 176pp
Paperback with flaps
"The Fundamentals of Creative Design" offers an introduction to key elements of the creative process
Each subject matter, or fundamental, uses detailed diagrammatic explanation, associated theories, and historical references to explain the underlying principles of design practice
Examples from contemporary designers and practitioners will be examined in terms of Brief, Process and Result and accompanied by personal explanations from the creatives involved.
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