Basics Advertising - Copywriting

Price £17.95
Code: BASICSA
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Author: Rob Bowdery
Basics Advertising: Copywriting provides a comprehensive teaching resource exploring the act of copywriting and the role of the copywriter in the overall advertising process
The book highlights the importance of thinking both verbally and visually, since the words and images that occur within creative ad concepts often arise together, and even image-based ideas are often dreamt up by the conceptual copywriter rather than a designer or art director
Topics covered include an introduction to the role of copywriters, understanding the product, knowing your audience, mastering the language, sharpening style, rules, creating effective copy and advertising around the world.
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