The Fundamentals of Creative Advertising

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Code: 2940373183
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Authors: Ken Burtenshaw, Nik Mahon and Caroline Barfoot
23cm x 20cm, 176pp
Paperbacks with flaps
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and takes the reader, step-by-step, through each stage of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns.
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