More Than a Name - An Introduction to Branding

Price £24.95
Code: 2940373000
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Author: Melissa Davis
30cm x 22cm
240pp.
Paperback with flaps
More Than a Name: An Introduction to Branding, is a modern, visually-oriented textbook, offering a comprehensive introduction to the world of branding; the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand
Full of practical tips and real-life examples from some of the worlds most well-known brands and brand agencies, this book will be indispensable for visual arts students, copywriters, brand strategists and marketeers.
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