Advertising is Dead - Long Live Advertising!

Price £29.95
Code: 0500513147
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Author: Tom Himpe
28cm x 24cm, 224pp.
Hardback
Twenty years ago an advertiser could reach 80 per cent of the US population with just three television commercials
Today it takes 150
Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise
Advertising is Dead is the only complete survey of a global shift affecting all kinds of business, and is vital reading for all advertising, marketing and communications professionals.
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