Creative Advertising - Ideas and Techniques from the Worlds Best Campaigns

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Code: 0500284768
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Author: Mario Pricken
27.7cm x 24.1cm,
264pp
Paperback
Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years
Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.


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