Basic Design: Typography

Basic Design: Typography

Authors: Gavin Ambrose and Paul Harris. 23cm x 16cm, 176pp. Paperback with flaps.
This addition to AVA's Basics Design series follows on from Format and Layout to cover the third fundamental element of graphic design, typography. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. Aimed at both students and practising designers, this book will provide an in-depth exploration of typography and a thorough examination of how it informs other aspects of creative design.



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Designing Type

Designing Type

Author: Karen Cheng. 28cm x 21.6cm, 232pp. Paperback.
The lack of a specific and comprehensive guide to type design has long been a frustration for typographers, graphic designers and students. Designing Type finally addresses this important need - and brings new depth and insight to the art and process of developing a typeface. Copiously illustrated with type specimens and diagrams demonstrating visual principles and letter construction, the book discusses structure, optical compensation and legibility, with emphasis on the often overlooked systematic relationships between letters and shapes in a font. A wide range of classic and contemporary typefaces are analysed, and examples of student work, progress sketches and final type designs are used to demonstrate core issues.



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Fundamentals of Typography

Fundamentals of Typography

Authors: Gavin Ambrose and Paul Harris. 23cm x 20cm, 200pp. Paperback with flaps.
The Fundamentals of Typography offers an incisive insight into the realisation of typographic practice. Offering a comprehensive introduction to the history of typography, typographic detailing in practice and font generation for print & web. Supporting these key areas, this volume also demonstrates the power and variety of typography, with a chapter on identity and typographic creativity respectively. Fundamental principles are presented through detailed explanations, expanded illustrations, case studies, and exemplars from leading design studios around the world.



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Getting It Right With Type

Getting It Right With Type

Author: Victoria Squire. 250cm x 17.5cm, 176pp. Paperback.
This book offers an introduction to the basics of typography, from choosing which typeface to use and how to combine different typefaces in one document, to adjusting letter-, line- and word-spacing for improved legibility; from understanding kerning and leading, to mastering typographic details, such as italics, punctuation and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions.



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Handwritten - Expressive Lettering in the Digital Age

Handwritten - Expressive Lettering in the Digital Age

Authors: Steven Heller and Mirko Illic. 25cm x 25cm, 192pp. Paperback with flaps.
Increasingly, advertising campaigns, record covers and branding are adopting manually created typography. This is the first publication to offer a complete overview of handwritten typographics, drawing on an extensive array of examples from around the world. This outstanding collection of unusual, meticulously wrought and occasionally breathtaking pieces is a must for any student or practitioner of design.



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New Typographic Design

New Typographic Design

Editor: Roger Fawcett-Tang. Introduction By: David Jury. 28.8cm x 23.5cm, 192pp. Paperback.
A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world. Covering a wide variety of applications, from design to print - magazines, books, brochures, posters, etc - to signage systems and screen-based typography, the book gives an insight into the current trends and directions of modern typography and provides a rich source of inspiration for design students and established designers alike.



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New Vintage Type - Classic Fonts For The Digital Age

New Vintage Type - Classic Fonts For The Digital Age

Authors: Steven Heller and Gail Anderson. 25cm x 25cm, 192pp. Hardback.
New Vintage Type is a critical survey of how modern artwork uses old type to evoke another time and place. Organized by period, the book features hundreds of lively examples that prove that our type heritage has a place in the colourful graphic world of today. Each section features a brief essay, introducing historical features of the typefaces and considering what attributes make them relevant for a range of contemporary situations.



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Portfolio: Type and Typography

Portfolio: Type and Typography

Authors: Phil Baines and Andrew Haslam. 25.6cm x 21.5cm, 224pp. Paperback.
Providing an essential grounding for readers of all levels, from students to professionals, this carefully structured text takes the reader through every aspect of typography, from the history of language and writing systems to the invention of movable type and the evolution of the digital systems of today.



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Sans Serif - The Ultimate Sourcebook of Classic and Contemporary Sans Serif Fonts

Sans Serif - The Ultimate Sourcebook of Classic and Contemporary Sans Serif Fonts

Author: Cees W. de Jong. 24.5cm x 17.2cm, 400pp, Hardback.
This handy sourcebook provides an accessible and easy-to-use selection of sans serif typefaces in current use, as well as sketches and first proofs by type designers. Brimming with illustrations, and offering many insights into the relationship between typography and graphic design, this book will be an essential sourcebook for designers everywhere.



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Type Selector - The User-Friendly Font Swatch

Type Selector - The User-Friendly Font Swatch

Author: Michael Wouml;rgouml;tter. 5cm x 21cm, 240pp.
A user-friendly font swatch: an invaluable reference tool for anyone working in advertising, design or publishing. This clever new guide contains 226 fonts from all the major type libraries in well over 1,000 typefaces. Its utility and careful design make it both the ideal power tool for day-to-day design work and the perfect designer gift.



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Typography and Graphic Design - From Antiquity to the Present

Typography and Graphic Design - From Antiquity to the Present

Authors: Roxane Jubert, Serge Lemoine and Ellen Lupton. 28.6cm x 24.6cm, 432pp. Hardback.
Combining the histories of typography and graphic design, from proto-inscriptions in ancient Europe, through the advent of the printing press, and up to the reinvention of the arts during the digital revolution.



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