Advertising is Dead - Long Live Advertising!

Advertising is Dead - Long Live Advertising!

Author: Tom Himpe. 28cm x 24cm, 224pp. Hardback.
Twenty years ago an advertiser could reach 80 per cent of the US population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise. Advertising is Dead is the only complete survey of a global shift affecting all kinds of business, and is vital reading for all advertising, marketing and communications professionals.



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Business Cards 2

Business Cards 2

Author: Michael Dorrian and Liz Farrelly. 16.5cm x 25cm, 272pp. Paperback.
In an age dominated by digital media, the first book in this series, Business Cards: The Art of Saying Hello, revealed the unique potential of the humble business card as an opportunity for creative greetings, firmly stamped with the user's personality. With thousands of examples being exchanged around the world, Business Cards 2 casts a wide net, featuring designs for creative individuals and organizations sourced from all continents. Highlighting materials, formats and production methods that push the boundaries of this genre, the result is a book full of inspiring surprises.



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Cover Art By: New Music Graphics

Cover Art By: New Music Graphics

Author: Adrian Shaughnessy. 25cm x 19.5cm, 320pp. Paperback.
Revealing state-of-the-art contemporary music graphics, Cover Art By: is packed with more than 400 examples of sleeve art. As well as CD and album covers, the insides of CD booklets and the backs of vinyl sleeves are shown. The book opens with an in-depth essay reviewing the current scene, then focuses on the work of 30 international designers/labels who are the most influential in the field, making this a must-have for designers and students, as well as music industry professionals and fans



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Creative Advertising - Ideas and Techniques from the World's Best Campaigns

Creative Advertising - Ideas and Techniques from the World's Best Campaigns

Author: Mario Pricken. 27.7cm x 24.1cm, 264pp. Paperback.
Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.



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Epica 20 - Europe's Best Advertising

Epica 20 - Europe's Best Advertising

Authors: Eric Vervreogen and Mark Tungate. 30cm x 20cm, 400pp. Hardback with paper dust cover with flaps.
The 20th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2006 Epica awards, Europe's premier creative awards show.



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Fundamentals of Creative Advertising

Fundamentals of Creative Advertising

Authors: Ken Burtenshaw, Nik Mahon and Caroline Barfoot. 23cm x 20cm, 176pp. Paperbacks with flaps.
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and takes the reader, step-by-step, through each stage of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns.



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Matchibako - Japanese Matchbox Art of the 20s and 30s

Matchibako - Japanese Matchbox Art of the 20s and 30s

Author: Maggie Kinser Hohle. 12.1cm x 12.1cm, 64pp. Casebound with accordion binding.
Matchibako depicts Japan's swift transformation into an industrial empire in the early 20th century, as illustrated in the infinitesimal advertisements on matchboxes from the period. In an uncertain society and its changing leisure market, matches joined cigarettes in Western-style hotels and cafes, and in sushi bars next door. Patrons might be found in Western dress or traditional kimono, debating Marx or the latest silent film, but all saw themselves reflected in the new graphism.



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More Than a Name - An Introduction to Branding

More Than a Name - An Introduction to Branding

Author: Melissa Davis. 30cm x 22cm, 240pp. Paperback with flaps.
More Than a Name: An Introduction to Branding, is a modern, visually-oriented textbook, offering a comprehensive introduction to the world of branding; the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand. Full of practical tips and real-life examples from some of the world's most well-known brands and brand agencies, this book will be indispensable for visual arts students, copywriters, brand strategists and marketeers.



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Packaging Design

Packaging Design

Author: Bill Stewart. 25.6cm x 21.5cm, 224pp. Paperback.
This introduction to the subject is illustrated by a wide range of packaging examples and also includes useful tips and ideas for the designer. Concluding with a chapter on careers advice, the book will be of interest to all students involved with packaging, whether their specialism is structural or graphic design, product design, marketing or consumer behavioural studies.



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